MARKETING IS NOT DEAD; IT’S JUST LOST ITS LUSTER. Many of today’s advertising campaigns have been diluted down to the point where they no longer possess a real knockout blow. They fail because they lack originality. In fact, many, if not most, campaigns are downright bland. And dull, boring, and unoriginal means fewer sales and lower revenue. Well, it’s time for a change. It’s time to stand up and stand out. It’s time to take control of your marketing efforts, and this book will show you how.

The 5 Biggest Mistakes Advertisers Make is ideal for small business owners, entrepreneurs, start-ups, and marketing professionals seeking much-needed guidance on creating a truly original and effective marketing campaign.

The 5 Biggest Mistakes Advertisers Make will show you how to get more from your advertising budget and create a campaign that makes consumers stop and take notice of your brand. From start to finish, this book is packed with the industry’s biggest secrets and offers ideas to help you create your own impactful advertising campaign.

The 5 Biggest Improvements Advertisers Can Make is ideal for small business owners, entrepreneurs, start-ups, and marketing professionals looking for hands-on assistance in creating a truly original and effective marketing campaign.

 The 5 Biggest Improvements Advertisers Can Make shows you how to get more from your advertising campaign, so consumers stop and take notice of your brand. From start to finish, this workbook is packed with a step-by-step guide to help you create your own impactful advertising campaign.

The 5 Biggest Improvements Advertisers Can Make is a powerful companion to The 5 Biggest Mistakes Advertisers Make. This book dives deep into the strategies and actions that drive marketing success. The 5 Biggest Improvements Advertisers Can Make offers a clear, practical roadmap for developing and executing campaigns that truly stand out. Whether you’re refining your message, optimizing your media, or sharpening your creative edge, this guide shows you how to break through the noise and achieve measurable results

Creating a Buzz in 7 Words or Less (Best Practices for Creating a Memorable Slogan for Your Business)

CATCH ‘EM QUICK! In today’s over-marketed, fast-paced world, advertisers may have only seconds to capture consumers' attention before they move on to another opportunity.

Creating a Buzz in 7 Words or Less shares techniques to help you craft a memorable slogan or tagline for your brand, business, product, or service.

Creating a Buzz in 7 Words or Less will illustrate classic campaigns by sharing with you the creative paths that helped launch these memorable one-line selling efforts.

Creating a Buzz in 7 Words or Less serves as the perfect companion to my first two literary works. This book completes what I call my “marketing trilogy”—a collection crafted to equip marketers with innovative techniques and creative strategies to help their brands truly stand out within their categories.

First published in 2025, Creating a Buzz in 7 Words or Less is an essential read for marketers, business owners, and entrepreneurs seeking to develop an original and impactful marketing slogan for their brand, product, or business.

What is a Pink Mohawk Marketing Campaign?

Picture this: you walk into a room filled with well-dressed businessmen and businesswomen. All dressed in their sharpest dark colored suits and dresses, would any of them stand out?

How about walking into the same room with the same people, but one person standing in the back of the room has a 3-foot-tall, bright PINK MOHAWK. Do you think your eyes would be drawn to that person?

PINK MOHAWK: Standing Out in a Frenzied World is a book about creativity. This book will share samples of some incredibly creative marketing concepts and campaigns.

PINK MOHAWK: Standing Out in a Frenzied World wants you to think differently about marketing. This book is intended to help you push the boundaries of your own marketing concepts.